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Upper Peninsula
Upper Peninsula

The Upper Peninsula offers adventures unmatched by anywhere else. Explore 1,700 miles of Great Lakes shoreline, hike to more than 300 waterfalls, observe stunning dark skies and then top it off with award-winning craft beer or wine.

Traverse City
Traverse City

Traverse City is full of adventures, whether you're relaxing on a Lake Michigan beach, hiking a wooded trail or taking a wine tour. With four counties to explore all within a short drive, your trip Up North is just the beginning...

Mt. Pleasant
Mt. Pleasant

Get in the middle of the action, right in the middle of the state. Mt. Pleasant offers a dozen local golf courses, Central Michigan University and rich Native American history - plus Michigan’s largest casino gaming floor.

Big Rapids Area
Big Rapids Area

From putters to paddlers, the Big Rapids area is one of Michigan’s best playgrounds. It offers five stunning golf courses, including two PGA rated resorts. For those who prefer water, the Muskegon River is a canoer’s and kayaker’s dream.

Ludington
Ludington

Visit Ludington and you won’t want to leave. The city sits on 28 miles of Lake Michigan shoreline and is home to Michigan’s #1 salmon fishing port. Plus, Ludington State Park features 347 campsites and the Big Sable Point Lighthouse.

Grand Rapids
Grand Rapids

Grand Rapids is a walkable, midsize city that amazes with world-class art, music, beer and food just minutes away from some of the state’s best outdoor recreation spots. It's no wonder Expedia called it “Super Cool.”...

Cheboygan Area
Cheboygan Area

Nestled on the beautiful coast of Lake Huron in the Straits of Mackinac, the Cheboygan area lays claim to more miles of scenic waterways and multi-use trails than anywhere else in the state. Simply put, it’s quintessential Michigan.

Blue Water Area - Michigan's Thumbcoast
Blue Water Area - Michigan's Thumbcoast

With 140 miles of sunrise splendor, Michigan’s Blue Water Area is home to 10 waterfront towns. Deciding between biking, boating or which of the six lighthouses to tour is best done over craft beers at one of the local breweries.

Great Lakes Bay Region
Great Lakes Bay Region

With easy access to the Saginaw Bay and the deep, blue waters of Lake Huron, the Great Lakes Bay Region is freshwater gold. Sail on a tall ship under starry night skies, ecotour the “Everglades of Michigan,” or go wine tasting on a riverboat cruise through Frankenmuth.

Ironwood
Ironwood

Ironwood is a place to unplug & reconnect with wild and pure nature. Find secluded beaches, dramatic bluffs, and deep river gorges. Hike the Porkies, or enjoy our small town atmosphere.

Sault Ste. Marie
Sault Ste. Marie

From the beautiful Soo Locks Park, Visitors Center, Observation Platform and a Soo Locks Boat Tour you can watch 1,000 ft freighters passing by.

Muskegon
Muskegon

Muskegon's slice of Lake Michigan shoreline features 26 miles of sandy beaches. Walk or hike the dune trails in one of three state parks and seven county parks that weave over 60 miles of trails through the area...

Ypsilanti
Ypsilanti

Ypsilanti keeps it real. The city known, for its rich automotive and aviation history, is also home to one the freshest art and food scenes in Michigan. Venture farther out and you’ll find over 23,000 acres of outdoor recreation to really relax.

Ann Arbor
Ann Arbor

Home to the University of Michigan, Ann Arbor makes other college towns jealous. This vibrant city bursts with artistic energy, culinary genius, an eclectic mix of events, outdoor activities and, of course, an overall cool vibe.

Detroit
Detroit

Long live Motown. The Detroit most people think they know isn’t the Detroit that exists today. This city is constantly changing, always bustling and offering unique cultural experiences everywhere you turn.
Michigan Apples
Michigan Apples
Take a delicious bite out of Pure Michigan. The state produces more than 900 million pounds of apples per year. That’s a lot of trees, which can be found on numerous, small family-run farms and unique orchards that you can visit year-round.

The Henry Ford
The Henry Ford

Visit the three must-see attractions of The Henry Ford for 3 hours to 3 days of inspiration: Henry Ford Museum of American Innovation, Greenfield Village and Ford Rouge Factory Tour.
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Munising
Munising

Over 15 serene waterfalls, historic lighthouses, hundreds of miles of trails and several white sandy beaches are within a stone’s throw of Munising, as the area encompasses the Pictured Rocks park, Hiawatha National Forest, Grand Island National Recreational Area and Alger Underwater Preserve.

Muskegon
Muskegon

Your autumn adventure awaits in Muskegon County.

Sault Ste Marie
Sault Ste Marie

Fall in love with views of fall colors by making Sault Ste. Marie your autumn vacation hub. As colors change from green to bright orange and red, the views you know and love get even more beautiful in the Soo.

The Petoskey Area
The Petoskey Area

A blend of northern Michigan beauty, Victorian charm, and a touch of class makes the Petoskey Area a Michigan treasure. More than just another pretty place, our collection of lakeside resort communities are full of the experiences great vacations are made of.

Marquette
Marquette

Visiting Marquette is like visiting an old friend. The largest city in Michigan’s Upper Peninsula, there’s beautiful beaches, lively events, welcoming locals and internationally recognized mountain biking. This old friend is up for an adventure.

Welcome to Pure Michigan
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Welcome to Pure Michigan